Misfit Shine - A Fitness Gadget Backed by Former Apple CEO You can wear it anywhere. It is a only product that is all metal," Vu said. "It is something we can wear to any occasion." They would do some-more than only make a cold product," John Sculley, a co-founder of Misfit Wearables, says about his company's new aptness gadget, a Shine.
It's something we can suppose a lot of executives observant when articulate about their company's new product, though Sculley knows a little some-more about Apple than a average tech executive.
Sculley and Vu believe a design of a gadget will concede it to stand out in a swarming market. It was critical to them to build something that could be simply concealed, nonetheless attractive and well-built.
Just like Apple, Sculley emphasizes. "Samsung is a good device company. But they make their phones out of plastic, Apple creates them out of metal."
But there's no Bluetooth inside the circular, metal device. And there's no USB port for plugging it in either. It pairs with your iPhone in a different way than the others – all you have to do is place the metal device on top of the screen and it will sync the fitness data it collects with an app on your phone.
How is that all happening? Vu wouldn't answer that. He would only say that it's a "combination of a number of technologies working together in unison." He says the company will reveal more at a later date. "Once we are able to talk more about it -- it will be more evident, a lot of it is the product itself that helps enable this technology -- the material, etc."
The hardware certainly seems impressive, at least from the little we know about it and from the video the company released. But Sculley and Vu are equally as passionate about the software, which it isn't revealing at all yet.
"We have a great team in San Francisco doing the hardware industrial design, but the bulk of the team is made up of computer scientists," Vu said. "They are making the product really useful. One of the most useful things we can do is provide insight, displaying a chart and a graph is easy, but giving people personalized insights is harder." Vu explained that setting fitness and activity goals is going to be a large part of the experience.
Sculley believes that fitness technology is the next big thing. The same way he and Jobs felt that the personal computers were going to be the next big consumer market in the 1980s.
"Steve [Jobs] had this insight that no one else saw that the Mac would eventually be sold like Pepsi and Coke sell their products," Sculley said. "We are kind of at the same moment again, except this time it is about healthcare. The chance to figure it out can make a huge difference to the country."
Source | Misfit Shine | Misfit Shine With the appearance of the different support ex-CEO Apple fitness gadgets
It's something we can suppose a lot of executives observant when articulate about their company's new product, though Sculley knows a little some-more about Apple than a average tech executive.
Apple Expected to Unveil Digital Radio Service Misfit Shine
Left to right: Sridhar Iyengar, John Sculley, Sonny Vu
Just a demeanour at a photo of a Misfit Shine above and it's transparent that it doesn't demeanour like any of a other cosmetic or rubber aptness gadgets (i.e. FitBit Zip, a Jawbone Up, or a Nike FuelBand). The Shine is no bigger than a entertain in rim and is machined out of a square of aircraft-grade aluminum. But there's some-more to it. Small holes have been carved out of a metal to concede for a LED light indicators to gleam through. And it's waterproof.Sculley and Vu believe a design of a gadget will concede it to stand out in a swarming market. It was critical to them to build something that could be simply concealed, nonetheless attractive and well-built.
Just like Apple, Sculley emphasizes. "Samsung is a good device company. But they make their phones out of plastic, Apple creates them out of metal."
Tap and pair
But there's no Bluetooth inside the circular, metal device. And there's no USB port for plugging it in either. It pairs with your iPhone in a different way than the others – all you have to do is place the metal device on top of the screen and it will sync the fitness data it collects with an app on your phone.
How is that all happening? Vu wouldn't answer that. He would only say that it's a "combination of a number of technologies working together in unison." He says the company will reveal more at a later date. "Once we are able to talk more about it -- it will be more evident, a lot of it is the product itself that helps enable this technology -- the material, etc."
Software and services
The hardware certainly seems impressive, at least from the little we know about it and from the video the company released. But Sculley and Vu are equally as passionate about the software, which it isn't revealing at all yet.
"We have a great team in San Francisco doing the hardware industrial design, but the bulk of the team is made up of computer scientists," Vu said. "They are making the product really useful. One of the most useful things we can do is provide insight, displaying a chart and a graph is easy, but giving people personalized insights is harder." Vu explained that setting fitness and activity goals is going to be a large part of the experience.
Sculley believes that fitness technology is the next big thing. The same way he and Jobs felt that the personal computers were going to be the next big consumer market in the 1980s.
"Steve [Jobs] had this insight that no one else saw that the Mac would eventually be sold like Pepsi and Coke sell their products," Sculley said. "We are kind of at the same moment again, except this time it is about healthcare. The chance to figure it out can make a huge difference to the country."
Source | Misfit Shine | Misfit Shine With the appearance of the different support ex-CEO Apple fitness gadgets
